Most successful online marketers recommend having more than one income stream. If one dries up the others will be there to carry you through. I couldn’t agree more with this line of thinking. I am not sure, however, that brick and mortar stores would agree but I think it’s something that should be considered.
Recently, a friend of ours was presented with an opportunity to acquire an online business that is closely related to his offline business. What a great opportunity for him to add another income stream to his already successful business.
Now, I can’t give you details as I don’t think it’s a done deal yet but think about the possibilities. He is well respected in his field and has a very successful offline business. The online business is an up and coming site in the same area of interest as his online business. The beauty of the online business is that it has a much larger reach than the offline business which is, of course, local to his area of residence.
Our friend, having been in this business for a number of years, already has a network of professionals that he associates with. What a perfect place for him to start promoting his online business. Those professionals know others and so on and so on. It will take some time to develop the community across the country, but the company already has a following and with the connections that our friend has, growth is sure to come.
What a perfect fit of offline and online business. Each has the ability to exist independently but by using his resources (his network) the potential for growth and expanded services boggles the mind.
What type of online presence will work with your offline business? We’d love to hear from you. Maybe we could try to do a little brainstorming together.
photo by first_reflections
